Virtually all companies need some form of advertising. Some have large advertising signs on the building façade that clearly and effectively indicate which products or services are for sale. Others only use smaller signs indoors to highlight sales or other special offers. Nevertheless, all these signs have basically the same function – to advertise and generate interest.
When designing your own advertising sign, it is important to consider text, colour and shape. It is the overall effect that determines whether the sign will have full impact.
Another type of advertising sign is the “no advertising thanks” sign.
Designing advertising signs
Here are some tips for designing your advertising signs.
Advertising, but then what?
If you’re designing advertising signs that will appear elsewhere other than in the vicinity of the company, it is important to take care to provide additional information. One example is the vinyl text advertising signs applied to cars. These should include contact information such as website, address or telephone number, so that people who are interested can contact you.
Many colours are associated with a certain feeling. Red is “warning” and “alarm” and is often used on advertising signs that indicate unusually low prices. Sale signs, for instance, are usually red.
Picture and text
Pictures often engage people more than text does. It may be advantageous to combine text and images to make your message clear, while also more easily appealing to both the emotion and logic of potential customers.
Match the style of the company
The style of an advertising sign depends largely on what your company sells. Signs for a spa, funeral home or fast food restaurant should have a completely different design and style.
Stand out – But don’t shout
Advertising is about being seen. But that does not mean that advertising signs have to be big and shout their message. The campaigns that attracted the most attention, and therefore were deemed to have been most successful, were those in which the text and image stood out from many others. It’s about standing out – not shouting.
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