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A good outside business sign should clearly display the name of the company. If the company name does not clearly indicate what the business is about, then it could be pertinent to add this detail in smaller letters somewhere on the sign. Let’s not forget that the main aim of a business sign is to advertise its services, so potential customers need to be able to see the sign and also to understand what the business is for. Auto parts signs, for example, could have a car design on the front in order to be completely clear to potential customers.